Design 2.0, Discussions on Design Strategy & Innovation, was held on 28 february for the first time, a new event co-sponsored by Core77 and BusinessWeek. This first edition titled From Complexity to Clarity : Distilling the ingredients of great customer experiences. In this edition participated :

* Kevin Farnham – CEO Method
* Marissa Mayer – Vice President, Search Products & User Experience, Google
* Janeane Rae – Co-founder, Peer Insight
* Andrew Zolli – Z-plus Partners

One of the biggest challenges of brand and service design is to take complex systems and represent them to users as simple and clear experiences. From Google to Apple, from Kodak to FedEx, this panel discussion will center on the strategies for developing clear artifacts and experiences from sophisticated palettes.